Capital One had an ambitious goal. Become synonymous with March Madness. This is how we did it.
In the Annapolis
Lull-ville
Escape
Snack Hoodie
The Clapper
Steaks on a Plane
Snack Hoodie Snapchat
All told, our campaign won 8 Clios.
It was also featured on Jimmy Kimmel Live, FOX Sports, ESPN, Forbes and Creativity Online.